James Martell, a Canadian executive,
is an Internet marketing guru who focuses on affiliate marketing alone. While
that is usual, what makes Martell different from the rest is that he
shows a genuine picture of the affiliate marketing potential. He tells that affiliate
marketing is a long-term strategy to make a lot of money from your computer at
home without meeting a single customer! However, he does not claim that he
provides a key to the magical storehouse of quick monetary gains. Another
factor that makes Martell credible is his personal success in using his
strategies. James Martell has set up a home-based web business with an
income of over $30,000 per month – that is almost $400,000 a year! He now
represents well over 400 merchants in over 70 different industries.
James Martell has made his
money using only affiliate marketing and no other strategy. For those who
criticize affiliate marketing for providing too low commissions to justify
advertising, that is a revelation. Martell, a self-taught website
builder and marketer, has authored a guide in a downloadable home-study format
called James Martell's Affiliate Marketers Handbook - 2002. Readers
describe it as a one-stop shop for affiliate marketing since it provides
comprehensive information on building websites, controlling their rankings on
search engines, and building an affiliate network.
Some advantages
of Martell’s method are that it needs no real contact with customers and
no handling of stocks. The start-up phase is long and takes hard work, but once
the sites are up and running, all one needs to do is to keep the content and
links updated and relevant. In addition, of course, collect your commissions.
James Martell’s technique is to
structure one’s website to generate hits and visitors through search engines
without having to create and send out e-mail newsletters. Martell’s course
is expensive compared to other resources but readers claim that it is worth
every penny.
